This Privacy Policy describes how BreezeCharm (operated by Lixin County Chenchen Department Store Sales Co., Ltd., Business Registration No. 91341623MA8QX5BT61, Household No. 7, Wangzhai Village, Zhangcun Town, Lixin County, Bozhou City, Anhui Province, China) collects, uses, and shares information when you visit or make a purchase from www.breezecharm.com (the "Site").

1. Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your:

• Name and billing/shipping address
• Email address and phone number
• Payment information (credit card numbers are encrypted and not stored by us)
• Order history and product preferences

We refer to this information collectively as "Order Information."

2. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

We use the following types of cookies:

• Essential Cookies: Required for the Site to function (e.g., shopping cart, login sessions)
• Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements (e.g., Google Ads, Meta Pixel)

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including sending order confirmations, invoices, and shipping updates
• Communicate with you about your orders, products, and customer service inquiries
• Improve and optimize our Site and product offerings
• Screen orders for potential risk or fraud
• Send you marketing communications (only if you have opted in to receive them)
• Comply with legal obligations

4. Sharing Your Information

We share your personal information with third parties only to the extent necessary to provide our Services:

• Shopify: Our e-commerce platform provider. Your data is stored on Shopify's servers. See Shopify's Privacy Policy.
• Payment Processors: To process your payment securely (e.g., Shopify Payments, PayPal)
• Shipping Carriers: To deliver your order (e.g., USPS, UPS, FedEx, DHL)
• Google Analytics / Google Ads: For website analytics and advertising purposes
• Meta (Facebook/Instagram): For advertising and retargeting purposes

We do not sell your personal information to third parties.

5. Behavioral Advertising

We use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page.

You can opt out of targeted advertising through the following links:

• Google Ads Settings
• Facebook Ad Preferences
• NAI Opt-Out Tool

6. Your Rights

If you are a resident of certain regions (including the European Economic Area, California, or other jurisdictions with applicable privacy laws), you may have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Correction: Request correction of inaccurate personal data
• Right to Deletion: Request deletion of your personal data ("right to be forgotten")
• Right to Opt-Out: Opt out of marketing communications at any time
• Right to Data Portability: Request your data in a portable format

To exercise any of these rights, please contact us at support@breezecharm.com. We will respond to your request within 30 days.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

8. Data Security

We take reasonable precautions to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Our Site uses SSL (Secure Socket Layer) encryption technology to ensure the security of your data during transmission.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us at support@breezecharm.com so that we can take the necessary actions.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or the content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on this page with an updated date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

For more information about our privacy practices, or if you have questions or complaints, please contact us by email or mail: